Your mother was right when she said, “Be sure to make a good impression.” Marketing your business is all about making an impression. More specifically, making a number of impressions repeatedly to your target customers. In marketing terms, an impression is one view made by one viewer. An impression is made by everything from your...
SCORE Small Business Administration’s excellent list of advertising tips for small business. These concepts are simple, direct, and effective. SCORE has many resources that benefit business, and we encourage you to visit their website for more information.
Recently, our fearless leader, Joe Ryan, was featured in an article in SignCraft Magazine. Can partial wraps be a practical alternative to full-vehicle wraps? “I explain that we do lots of vehicle graphics and many are wraps,” says Joe Ryan. “We can use the whole vehicle without doing a wrap. I point out that the...
Time passes quickly during the summer in Camden, Maine. So it does, too, in Rockport, Rockland, and throughout Penobscot Bay. After a longer-than-expected hiatus for our blog, we’re back. Frankly, reading a blog on LinkedIn reminded me to “practice what we preach”. The blog, written by Brandon Evens, makes some excellent points and is well...
You’ve seen lots of them. Those vehicles transformed into eye-catching advertising. It could be a box truck with a billboard-type message on the side, or a small compact car that becomes a visual icon. So, how have vehicle wraps become the hottest marketing trend? The answer is simple: they’re effective and affordable. Effective: Your ad...
Advertisers often focus too much on ways to reach their audience, only to then miss the mark with their message.
Okay… Yes, it’s a cliché. You’ve heard it a million times. Yet, when it comes to advertising, small business owners sometimes over-think. What’s the smallest space we can get away with, and how much information can we cram into it? If we buy airtime at 2:00 am, it will only cost us $1.00 per spot!...
Sponsoring a community event is a great way to connect with your customers. They get to see that you care about the same things they care about, and you get to talk to them at a much more intimate level. There are countless opportunities to sponsor an event. In our area, The Toboggan Nationals at...
Many experts on the subject will say, “Everything you do has a marketing implication on your business.” I happen to subscribe to this belief. That is why we advise our clients to take advantage of every opportunity that surrounds them every day. These opportunities include: Messaging at your location. Window graphics and displays. Vehicle graphics. I’ll talk more...
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