You’ve seen lots of them. Those vehicles transformed into eye-catching advertising. It could be a box truck with a billboard-type message on the side, or a small compact car that becomes a visual icon. So, how have vehicle wraps become the hottest marketing trend? The answer is simple: they’re effective and affordable. Effective: Your ad...
Okay… Yes, it’s a cliché. You’ve heard it a million times. Yet, when it comes to advertising, small business owners sometimes over-think. What’s the smallest space we can get away with, and how much information can we cram into it? If we buy airtime at 2:00 am, it will only cost us $1.00 per spot!...
Sponsoring a community event is a great way to connect with your customers. They get to see that you care about the same things they care about, and you get to talk to them at a much more intimate level. There are countless opportunities to sponsor an event. In our area, The Toboggan Nationals at...
Many experts on the subject will say, “Everything you do has a marketing implication on your business.” I happen to subscribe to this belief. That is why we advise our clients to take advantage of every opportunity that surrounds them every day. These opportunities include: Messaging at your location. Window graphics and displays. Vehicle graphics. I’ll talk more...
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