Truck wraps and other vehicle graphics are a great way to add brand visibility to your small business. Small companies are popping up every day, and a common question we receive is “What is the best way to get my business name out there?” Truck wraps and vehicle graphics are always among our first recommendations. Brand recognition is a numbers game, and the more often a person sees a company brand, the more likely they are to remember that business when they need its products and services. Cars and trucks advertise when they are driving, when they are at a customer’s home, and even when they are at the grocery store. The number of times a brand is seen because of vehicle graphics is significantly higher at a lower cost per view than most any other method of advertising.
Here’s how the math for truck graphics works:
Let’s assume it costs $300 to have your business information added to your truck and that truck is seen by 500 people per day.1
Month = 15,000 people view the brand at a cost of $0.02 per view
1 Year = 182,500 people view the brand at a cost of $0.0016 per view
3 Years = 547,500 people view the brand at a cost of $0.0005 per view
Full truck wraps attract more attention than just lettering, but obviously are a larger initial investment. Assuming that a pick-up truck costs $2500 for a design and wrap here’s what the numbers look like.
1 Month = 15,000 people view the brand at a cost of $0.17 per view
1 Year = 182,500 people view the brand at a cost of $0.01 per view
3 Years = 547,500 people view the brand at a cost of $0.005 per view
Quality truck wraps and other vehicle graphics will last 5-8 years and sometimes longer depending on how they are cared for.
At Adventure Advertising, we work with people to develop logos, business cards, vehicle graphics, signs, websites, Facebook ads, and more. When we work with these companies, the top two products that our customers tell us generate consistent business for them are vehicle graphics and site signs. While vehicle graphics are only one part of advertising a brand, and we recommend and deploy many additional tactics depending on our customers budget, this type of brand advertising is tough to beat whether a business is just starting out, or they have an entire fleet of vehicles. You can get a quote for truck wraps or simple vehicle graphics as well as items like signs, business cards, brochures and rack cards, screen printed or embroidered shirts and hats, and much more throughout our website.
If you’re not sure what you need, we’re happy to sit down with you and discuss your goals and your budget and make a plan that will help more people see, recognize, and remember your company.
