Advertisers often focus too much on ways to reach their audience, only to then miss the mark with their message.
Okay… Yes, it’s a cliché. You’ve heard it a million times. Yet, when it comes to advertising, small business owners sometimes over-think. What’s the smallest space we can get away with, and how much information can we cram into it? If we buy airtime at 2:00 am, it will only cost us $1.00 per spot!...
Many experts on the subject will say, “Everything you do has a marketing implication on your business.” I happen to subscribe to this belief. That is why we advise our clients to take advantage of every opportunity that surrounds them every day. These opportunities include: Messaging at your location. Window graphics and displays. Vehicle graphics. I’ll talk more...
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