October is Employee Ownership Month, which is a great opportunity to recognize the effort and dedication of employee owners who contribute to the success of your company. When leaders demonstrate genuine appreciation for their employees, it not only boosts morale, but it is proven to increase employee retention. Retaining top talent is key to keeping your company successful, so read on to see how you can give your employees the recognition they deserve.
Employee ownership takes various forms, including employee stock ownership plans (ESOPs), worker cooperatives, and employee-owned trusts. Regardless of the structure, the core concept remains the same: employees become partial or full owners of the company they work for.
Research has shown that one of the most effective ways to show employee appreciation is through gifting. One recent study shows that 54% of employees are more likely to stay at their job if they received meaningful gifts from their employer.
The keyword here is meaningful. Thoughtful, strategic gifts will send the clear message to your employee owners that they are valuable members of the organization. That same study found that one-third of the employees surveyed had never actually received a gift from their employer. That means you have an opportunity to make a big impact with the right employee gift.
When employee gifts go wrong though, it can have the exact opposite effect.
If employees receive gifts that feel cheap, impersonal, or just plain miss the mark, employees will feel slighted and unappreciated–exactly the opposite of what you intended. My wife, for instance, recently received a gift card from her company for a popular restaurant chain. An okay gift, but there’s just one problem: that restaurant chain doesn’t have any locations in our state. That just made her feel frustrated, not valued.
If you want to avoid the pitfalls of bad gift giving, it pays to consult the experts. It just so happens that us folks at Adventure Advertising are experts! We can help inspire you and work to develop a strategic gifting strategy. Whether you’re looking for drinkware, tech products, sustainable gifts, or anything you can think of, Adventure Advertising has you covered. We’ll walk you through every step of the process from ideation to execution, keeping you on time and on budget.
If you’d like to talk to one of us about employee gifting, get in touch!
Written by:
Patrick Molloy
