Turn your storefront into marketing.

Posted by Joe Ryan

Why settle for just a sign on your storefront when you can turn the whole storefront into a sign? You’re spending money renting your location, so why shouldn’t you get maximum return from it. One of the easiest ways to do this is to add window graphics that tie into the sign and extend the visual impact of the sign.

Window graphics like these were popular right up through the ’60s when it got more costly to have someone go out and paint them on site. On drugstores and clothing chain stores, they were often done with gold leaf by teams of sign painters who specialized in them.

Today, vinyl graphics and digital printing have made it a quick, easy way to turn a storefront into a sign. You can use them anywhere on the windows—at the top or bottom of the window or anywhere in between.

What can they say? Almost anything, but here’s a short list of possibilities:

  • Products or services
  • A graphic that relates, like a bike, a tire track or floor tile
  • Secondary copy that you want to get off the primary sign, such as Commercial/Residential/Industrial or All Makes and Models
  • A slogan, promise or guarantee statement
  • Repeat the logo

Don’t be surprised if panels of text across the window tops get read before the primary sign. There’s something especially interesting to the eye about panels of repeating messages. That’s why it’s a great place to list the products or services that a business offers.

Reprinted with permission from SignCraft Magazine.

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