If marketing is everything… do everything!

January 10, 20120

Many experts on the subject will say, “Everything you do has a marketing implication on your business.” I happen to subscribe to this belief. That is why we advise our clients to take advantage of every opportunity that surrounds them every day. These opportunities include: Messaging at your location. Window graphics and displays. Vehicle graphics.

I’ll talk more about these and other low-cost marketing opportunities later. But there are more subtle opportunities that many of us miss: Neatly kept landscaping. Seasonal decorations. Clean restrooms. The opportunities are endless, and they can have a big impact for little expense.

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