Wrap (or at least brand) your business vehicle.

Wrap (or at least brand) your business vehicle.

You’ve seen lots of them. Those vehicles transformed into eye-catching advertising. It could be a box truck with a billboard-type message on the side, or a small compact car that becomes a visual icon. So, how have vehicle wraps become the hottest marketing trend? The...

Don’t just connect, relate.

Advertisers often focus too much on ways to reach their audience, only to then miss the mark with their message.  Buying good value in media is essential to an effective marketing campaign, but the true trigger that creates ROI (return on investment) is what we...

Keep it simple.

Okay… Yes, it’s a cliché. You’ve heard it a million times. Yet, when it comes to advertising, small business owners sometimes over-think. What’s the smallest space we can get away with, and how much information can we cram into it? If...
Sponsor a community event.

Sponsor a community event.

Sponsoring a community event is a great way to connect with your customers. They get to see that you care about the same things they care about, and you get to talk to them at a much more intimate level. There are countless opportunities to sponsor an event. In our...
If marketing is everything… do everything!

If marketing is everything… do everything!

Many experts on the subject will say, “Everything you do has a marketing implication on your business.” I happen to subscribe to this belief. That is why we advise our clients to take advantage of every opportunity that surrounds them every day. These opportunities...